Online Email Verification Service

If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox. The consequences for hitting these types of spam traps are far more consequential, as email marketers are less likely to have these types of email address in their lists - unless they've harvested the email addresses from websites or purchased a list.

If you routinely hit one of these, your sender reputation is likely to plummet and future communications to the mailbox providers network are likely to be blocked. Send emails asking inactive subscribers one last time, whether they want to continue receiving newsletters or unsubscribe from it.

In the world of email marketing, there are protections put in place to keep individuals safe from spam. After a certain period like three months or six months remove them from your email marketing lists and do not continue to send to them. In addition, mailing to an unknown list may also result in increased chances of complaints, leading to reputation degradation and decreased inbox placement.

This means anyone who sends an email to these addresses will definitely be a spammer who has either scraped these emails off some website or bought the mailing list from someone who did. ISPs will create those email addresses and will not subscribe them to any mailing programs.

This isn't always the case, but I know a number of blocklists driven in part by typo traps that produce good, clean data. Word to the Wise blogger and email deliverability expert Laura Atkins ( ) views all spam traps, and all the issues they create as merely symptoms of a mismanaged list.

This technique used to work very well, but it's always been a bit borderline spammy, and it's never resulted in high-quality lists. These addresses are then found and added to mailing lists by senders who are not operating on a consent-based email marketing strategy - they are simply adding random addresses to their database under the misguided idea that more is always better.

Next, you need to remove invalid email addresses from your mailing list so they don't end up becoming Recycled Spam Traps. Companies and organizations usually fall into pure spam traps because they use purchased mailing lists. In many cases, spam traps return bounce codes to the sender for a specific period before blocking the sender.

These are just a few sure-fire way to keep yourself at a safe distance from spam traps. Keep bounce rates in check by deactivating recipients with undeliverable emails and focusing on user engagement. Spam traps are their best tool in order to identify a spammer.

They might build software that scours the internet for publically listed addresses. If you send an email to this address, ISPs will deliver a hard bounce notification to you, so you are aware that you are emailing an inactive account. We strongly recommend using Double Opt-in for email verification services the sake of your deliverability, sender reputation and peace of mind.

This ensures that you don't accidentally email bounced addresses or subscribers who have unsubscribed or complained. Sending unsolicited email is prohibited by the Marketo Terms of Use because this practice has a high risk of causing blacklist issues that can destroy deliverability for multiple Marketo customers.

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